VICE PRESIDENT OF OPERATIONS

ERIC SCHENKELBERG

(214) 328-3849 | eschenkelberg@ymcadallas.org

I started working for the YMCA 26 years ago in a small town in Iowa. After several years of running Youth Sports, Adult Sports and Summer Day Camp, I moved to Dallas and worked as a Program Director at the Irving YMCA. I then accepted the Executive Director position in Abilene, where I worked for four years. After that I took a VP position in Arlington where I was fortunate enough to open a new building and renovate two others. I then moved to Houston for six years before returning back to the Dallas YMCA!

Sallie
ASSOCIATE EXECUTIVE DIRECTOR

SALLIE MARTINEZ

214 328 3849 | sallie.martinez@ymcadallas.org

Sallie began her YMCA career at White Rock in April of 2016 as a Membership Service Representative and was instrumental in the growth of our branch as it grew in membership. She played a key role in membership sales, assisting in handling membership issues, and was a key staff member in working with member retention.  In April of 2017, the Moody YMCA hired her as Associate Director of Member Services and then in December of 2019 she was named Director of Member Services.  During her YMCA career, Sallie has gained great experience in the hiring and training of quality staff, member relations and providing quality customer service. 

Associate Membership Director

Sherri Coronado

(214) 328-3849 | scoronado@ymcadallas.org

As a mom of 3 daughters, Sherri started her career at the White Rock YMCA as a part-time Child Watch attendant in 2018. Being a member first, she saw firsthand how welcoming the Y was to her and her daughters. Being that Child Watch was the first place she had ever left her young baby, she understood how important the need for trust is in Child Watch. Over the years she has gotten to know several families who are served in Child Watch and has had the pleasure of seeing families grow. After the pandemic, Sherri took on the role of Child Watch Lead and led the Parents Night Out program. In 2020 she was offered a position as a Member Service Representative at the front desk. Since then, she has grown personally and professionally, in programs such as Community CPR.  In January 2024 she secured the Associate Membership Director position, utilizing her knowledge of customer service and programming to best serve our community. 

Ariel Humphrey
Regional Personal Training Director

Ariel Humphrey

(214) 328-3849 | ahumphrey@ymcadallas.org

Ariel arrived to the YMCA with a vast array of experiences. From the farmlands of Michigan to the Rocky Mountains, and the deserts of Arizona. Ariel has found White Rock to be the place to put down roots and be a leader for health in the community. Where there is a need and an opportunity for coaching, she steps into the role to offer hope and motivation. From guiding clients to mentoring rising personal trainers; growth and commitment are two words that brought her to the Director of Regional Personal Training position. 

Clayton Piper
Associate Sports Director

Clayton Piper

(214) 328-3849 | cpiper@ymcadallas.org

As an Associate Sports Director at the YMCA, Clayton is dedicated to creating a positive and rewarding experience for all participants in our youth sports programs. With a lifelong passion for sports,  Clayton has turned his love of the game into a career focused on helping others develop their skills and grow their love for sports. Clayton graduated from the University of North Texas with a degree in Business Integrated Studies, with an emphasis on Sports Management. He takes pride in providing a safe and supportive environment for children to learn, grow, and develop their skills both on and off the field, and is committed to helping  shape the next generation of athletes.

 

Tyler Wiedenfeld
Regional Sports Director

Tyler Wiedenfeld

(214) 328-3849 | twiedenfeld@ymcadallas.org

Tyler started his YMCA career in 2018 as a Sports Coordinator with the Houston Association. He values the YMCA because he started playing sports as a child with the Y. The YMCA's sports program gave Tyler the opportunity to make friends and participate in a variety of sports. Without the roots of the Y, he wouldn’t have found his passion for sports and secure the opportunity to play baseball at Stephen F. Austin.  Tyler has grown in the Y working his way to Senior Sports Director by giving back to the community and sharing the YMCA's mission. Tyler's goal is to provide as many kids in the East Dallas area with the opportunity to play sports and make lifelong friendships as he did growing up.

Danielle Beatty
Marketing & Program Coordinator

Danielle Beatty

214-328-3849 EXT.2061 | dbeatty@ymcadallas.org

Danielle has been with the White Rock YMCA since May 2019, and during her time with our organization, she has served our Child Watch and Membership teams and continued to build the youth dance program. Without Danielle and the White Rock youth dance program, many youths in our community would never have had the chance to build confidence and participate in a program they're passionate about. An important piece of the program's success is marketing, and in August of 2022, Danielle accepted the Marketing & Program Coordinator position. Danielle is passionate about community outreach. She is excited to build strong relationships with the East Dallas community to grow the YMCA mission along with the people we serve.

Michelle Potter
Regional Group Exercise Director

Michelle Potter

214-328-3849 | mpotter@ymcadallas.org

Michelle has enjoyed a successful career as a Certified Group Fitness Instructor across the DFW Metroplex, and brought her many talents to the YMCA team in September 2020, teaching at both the JER Chilton YMCA and Richardson YMCA branches. Throughout her time with the YMCA, she has developed strong relationships with members who frequent her Les Mills Bodypump, Aqua, and Senior classes and has worked alongside an amazing team of instructors dedicated to providing top-notch fitness classes to its members. In April 2023, Michelle accepted the prestigious role of Regional Group Exercise Director and is excited to bring her enthusiasm for fitness and genuine care for her team and members to this new position. In this role, she is responsible for the growth and success of group fitness programs across three YMCA branches -- White Rock YMCA, JER Chilton YMCA, and Richardson YMCA. Michelle is honored to be part of an organization that gives back to its community and works to make the world a healthier place!

Daniel
Associate Sports Director

Daniel Magnuson

214-328-3849 | dmagnuson@ymcadallas.org

Daniel has been involved in sports throughout his life. As a Dallas native, he played youth soccer, basketball, and football throughout the Dallas YMCA's. These were the first of many sport-related memories to come. Daniel continued to play basketball and football in high school. Daniel graduated from the University of Nebraska-Lincoln with a Bachelor's Degree in Sports Media. He participated in sports broadcasting and podcasting during his time in college. He enjoys the relationships and community building involved in sports. The teamwork atmosphere and memories of organized sports helped Daniel’s growth and confidence, so he wants to return the favor for today’s youth. Working as an Associate Sports Director to enrich the lives and organization of YMCA youth sports is a great opportunity to continue that goal.