DALLAS Y MARKETING & COMMUNICATIONS RESOURCES

Have a marketing or training request? Please fill out our Marketing Request form!

MARKETING REQUEST FORM

Know someone with a great Y story?  We want to hear it!

STORY REQUEST FORM

UPCOMING MARCOM TRAININGS

All training will be conducted via Zoom or Microsoft Teams. If none of the dates provided work for your schedule, please submit a request through our Marketing Request Form with your availability.

Website Training: REGISTER NOW

Constant Contact/Newsletter/Social Media: REQUEST TRAINING

REACH TV: REQUEST TRAINING 

Canva/Brand: REQUEST TRAINING 

THE Y BRAND RESOURCES

TOOLS

EMAIL

  • YDallas Email Best Practices and Procedures - Our framework for consistent, mission-focused, and effective email communications.
  • Constant Contact is our mass email platform. Create effective emails and newsletters to meet your branch or program goals.
  • Salesforce/MarketingCloud is the Marketing/Communication team's email platform.
  • Download Grammarly - a free writing app to make your online writing clear, compelling, and effective.

CANVA & GRAPHIC DESIGN

Create social media graphics, flyers, and more on CANVA, an online design platform. Take the guesswork out of your print projects by using our customizable templates to create informative and visual materials.

  • CANVA Quick Guide
  • CANVA Tutorials

Access is given after Brand/Canva training.

TV SCREEN DISPLAY

REACH makes it simple to display content to one or an entire network of TVs.

JUUNO makes it simple to display content to one or an entire network of TVs. 

SOCIAL MEDIA

Here are some resources to help you plan your social media:

Have high-quality photos you would like to share? Share them here

PHOTO/AV/NARRATIVE RELEASE FORMS

The photo release form allows the YMCA to capture and share photos or videos for marketing and communications, and should be completed before any images are used.

PROFESSIONAL PHOTGRAPHY & VIDEOGRAPHY OPTIONS

Our team has access to contract photographers and videographers (paid and unpaid) who have been trained on the Y brand and are in good standing. Please reach out to us for contractor options to support your projects. 

PROFESSIONAL PRINTER OPTIONS

These professional printers have been trained on the Y brand and are in good standing with us based on past project performance.  All can print typical print projects (flyers, posters, cards) and large-form print projects (yard signs, stand signs, etc.).  For larger vinyl, retractable, or other types of banners, please email us so we can get you the best price option.  

  • Minuteman Press - Individual Branch login provided. Can print typical print projects (flyers, posters, cards) and large form print projects (yard signs, stand signs, etc.).  
  • Stickers and Banners - Affordable large-form banners that can be picked up at their print shop in Carrollton or shipped for a fee.
  • Odee Company - Contact Directly 

For larger vinyl, retractable, or other types of banners, please email us so we can provide the best price option. 

MARKETING AND COMMUNICATONS TEAM

Jennifer Federici

JENNIFER FEDERICI

SENIOR VICE PRESIDENT/CHIEF BRAND OFFICER

MARKETING

Supporting Advertising, Promotions, and Graphic Design

Josue Mercado

JOSUE MERCADO

ASSOCIATE VICE PRESIDENT OF MARKETING

SYDNEY CHASTINE

MARKETING MANAGER

ARIA CLARK

GRAPHIC DESIGNER

COMMUNICATIONS

Supporting Digital Communications, Video & Storytelling, Public Relations, and Events

La Shae Leonard

LA SHAE LEONARD

ASSOCIATE VICE PRESIDENT OF COMMUNICATIONS
Varsha Sareen

VARSHA SAREEN

COMMUNICATIONS MANAGER
headshot rana

RANA HARDNETT

COMMUNICATIONS SPECIALIST