DALLAS Y MARKETING & COMMUNICATIONS RESOURCES
Have a marketing or training request? Please fill out our Marketing Request form!
Know someone with a great Y story? We want to hear it!
UPCOMING MARCOM TRAININGS
All training will be conducted via Zoom or Microsoft Teams. If none of the dates provided work for your schedule, please submit a request through our Marketing Request Form with your availability.
Website Training: REGISTER NOW
Constant Contact/Newsletter/Social Media: REQUEST TRAINING
REACH TV: REQUEST TRAINING
Canva/Brand: REQUEST TRAINING
THE Y BRAND RESOURCES
YMCA GRAPHIC STANDARDS
FONTS & LOGOS
GENERAL BRANDED TEMPLATES
TOOLS
- YDallas Email Best Practices and Procedures - Our framework for consistent, mission-focused, and effective email communications.
- Constant Contact is our mass email platform. Create effective emails and newsletters to meet your branch or program goals.
- Salesforce/MarketingCloud is the Marketing/Communication team's email platform.
- Download Grammarly - a free writing app to make your online writing clear, compelling, and effective.
CANVA & GRAPHIC DESIGN
Create social media graphics, flyers, and more on CANVA, an online design platform. Take the guesswork out of your print projects by using our customizable templates to create informative and visual materials.
- CANVA Quick Guide
- CANVA Tutorials
Access is given after Brand/Canva training.
TV SCREEN DISPLAY
REACH makes it simple to display content to one or an entire network of TVs.
JUUNO makes it simple to display content to one or an entire network of TVs.
SOCIAL MEDIA
Here are some resources to help you plan your social media:
- YDallas Social Media Best Practices and Procedures
- YUSA SOCIAL MEDIA PLAYBOOK 2.0
- YMCA Dallas Association Flickr Account - Photos Album
Have high-quality photos you would like to share? Share them here
PROFESSIONAL PHOTGRAPHY & VIDEOGRAPHY OPTIONS
Our team has access to contract photographers and videographers (paid and unpaid) who have been trained on the Y brand and are in good standing. Please reach out to us for contractor options to support your projects.
PROFESSIONAL PRINTER OPTIONS
These professional printers have been trained on the Y brand and are in good standing with us based on past project performance. All can print typical print projects (flyers, posters, cards) and large-form print projects (yard signs, stand signs, etc.). For larger vinyl, retractable, or other types of banners, please email us so we can get you the best price option.
- Minuteman Press - Individual Branch login provided. Can print typical print projects (flyers, posters, cards) and large form print projects (yard signs, stand signs, etc.).
- Stickers and Banners - Affordable large-form banners that can be picked up at their print shop in Carrollton or shipped for a fee.
- Odee Company - Contact Directly
For larger vinyl, retractable, or other types of banners, please email us so we can provide the best price option.
MARKETING AND COMMUNICATONS TEAM
JENNIFER FEDERICI
MARKETING
Supporting Advertising, Promotions, and Graphic Design
JOSUE MERCADO
SYDNEY CHASTINE
ARIA CLARK
COMMUNICATIONS
Supporting Digital Communications, Video & Storytelling, Public Relations, and Events